Any tips for dealing with mitsubishi dealerships?

im looking to buy a new lancer and i have been to the 2 dealerships that are located in my city and at both places they said they have the smallest room for negotiating their prices. i was wondering if there is any truth to this and what kind of price would be reasonable to start with. i want to buy a gts with the upgraded system, sunroof and leather along with the aftermarket taillights and automatic transmission, the total selling price on their website is 29000